This video, recorded in a classroom setting at the first ever TAD workshop in Kansas City, MO, features award-winning illustrator Sterling Hundley as he takes students through his process of painting a horse and jockey. The real subject matter of this video, however, is concept.
For Sterling, an illustration is built on the foundation of a strong idea, and this is what guides the artist throughout the creation of a painting. In this case, the concept is "speed", and the video begins with a discussion of different means to convey that message. This is followed by the actual execution, and the materials are kept to a minimum (white acrylic + two watercolors) to help keep the focus on idea instead of technique.