Thursday, September 14, 2017

Polaroids are back!

Today marks the 80th anniversary of iconic analog instant photography brand Polaroid—and with it comes a some big news. Thanks to an acquisition by the largest shareholder in Impossible Project, Polaroid analog photography is back.


According to Josh Rubin from Cool Hunting the new camera is known as the Polaroid OneStep 2, it shares a name with the original Polaroid OneStep—released 40 years ago. They also share the same point-and-shoot functionality—something that made the original fundamental in the world embracing instant film. This new generation, however, has USB charging, a self-timer, a built in flash and more. Read Josh's full article here:

Nothing is Impossible!